Custom mobile application development is ruling in the corporate world. The global economy is being shaped around new and innovative technologies. On-demand apps have become necessary, leading companies to invest in bespoke mobile apps for their businesses.
Apps have become an extension of our lives. Whether you book a cab, watch a movie, order food, indulge in retail therapy, book a medical consultation or even a banking transaction, we all have our favourite and required apps.
– In fact, studies report that the average user has 80+ apps installed, and in 2022, 258 bn apps will be downloaded. (Techjury/ Statista)
– Statista further claims that the revenues in this segment will rise from $462 billion in 2019 to $935 billion by 2023.
The market for quality apps is huge, and it is a necessity in the current business landscape.
– With 6.3 bn smartphone users, no business can afford to bypass this opportunity. (Statista).
Companies would do well to design holistic mobile apps interwove with customer engagement strategy, customer effort score, mobile marketing and customer service.
Building the Connection with Customers
– The mobile app development market is thriving and growing exponentially. Market penetration is increasing, and 88% of mobile usage is spent on apps. (buildfire)
Now that we have established the case requirement for a bespoke business mobile app, what factors should you consider to optimise customer experience?
For your app to become popular, users must download and engage with it, right?
– Studies claim that one-fourth of downloaded apps are confined to single uses. (Clevertap)
And the reason is that they fail to meet customer expectations!
– Gartner has also analysed that 90% of big corporates will not be able to benefit from the competitive advantage of mobile apps due to poor mobile customer engagement strategies.
A custom mobile app can optimise customer experience and deliver higher ROIs for your business. It targets your specific product to a niche audience with the need and generates the demand for your product.
– 23% of consumers would rely on in-app recommendations to buy more products while shopping (clever tap)
Marketers should consider an omnichannel strategy to create a seamless connection for the customer.
Consider this:
– 52% of retailers do not optimize digital content as per the consumer’s device. (Retail Systems Research)
– 57% of consumers will shy away from a poorly designed mobile site. (clevertap)
This is a huge waste of an opportunity. A responsive design can add up to sales volume.
An optimised mobile app with rich UI/ UX can do wonders for your business. Working on hyper-personalisation and offering a seamless and streamlined customer journey will enhance the overall experience and make customers loyal to your app.
Elements to make a Custom Mobile App User-Friendly.
Design language, System Configurations and seamless connections of all touch points all should be in harmony. The poor user experience of a mobile app can lead to mass uninstalls. Let’s review some tested ways to optimise customer experience on a mobile app.
Match your App to the Platform
The smartphone works on a specific OS and defines the experience. Majorly, we can say that Android and iOS are the two systems to focus on. There are differences in both, and each has its unique set of protocols. Your end-user experience will be different for both platforms. The app development team should know which platform they are designing for and ensure the app syncs well to the platform.
It’s clearly important to understand the OS dynamics and develop an app that runs effortlessly on either or both platforms to drive downloads and usage.
Know Your Target Audience
Good knowledge of the target audience will help the design team create a winning app. The audience’s preferences will be considered while planning the UI/UX features and creating a client-focused app. Enterprises considering user demographics and buying habits are better positioned to optimise customer experiences leading to higher conversions.
Content Personalization
Businesses cannot deny the benefits of high-quality content. Mobile apps have the power to present content that can engage not only consumer interest but also their emotions. Personalising recommendations and content based on their preferences will appeal to them. Intuitive interfaces can help create personalised recommendations and help in searches.
Mobile Plugins
There are a variety of mobile app tools that can be integrated to enhance functionality and aesthetics. These help drive better engagement to optimise customer experiences. Live Chat for robust customer support or check out plugins to ensure the last mile connectivity is crucial. Many users abandon at the checkout stage, so intuitive checkout tools can help buffer against the risk.
Payment gateways and methods are extremely important. Customers will trust brands offering fast and secure payment gateways. Offering multiple safe ways to pay is essential for your mobile app’s success.
Wrapping Up
Building an app requires the right mix of market research, strategy, design and customisation. There is an ocean of apps, and the right mix is vital to ensure a winning app. All it takes is a click to install or uninstall it. What matters in between is the value that a user gets from the app. A mobile app development company in Toronto or in India understands that to optimise customer experience, an app development and marketing strategy is vital to the success of the app and business.
An app-centric and customer-focused strategy with proper use of analytics will offer personalisation and a superior user experience. With the increasing penetration of smartphones, mobile apps are set to grow. A custom and bespoke mobile app that caters to your target audience is a sure way to boost growth and revenues. Make a wise choice and invest in a reliable partner experienced in custom mobile app development.
