Product packaging design is one of the most important aspects of product promotion, but it’s also one that many people don’t think about. The design of a product’s packaging might be the first thing a consumer sees, and it will often be what makes or breaks a shopper’s decision to buy. So how does someone make sure their product packaging design is up to snuff? With so many factors to consider, it can seem overwhelming—but we’ve got you covered.
Types of packaging design
Package design is a huge part of how we perceive a product. A good design can make us excited to try a new product, and it can also make us feel that we’re getting an exceptional deal. To help you learn more about the design side of packaging, we’ve compiled a glossary of commonly used terms in package design below.
A term for plastic packaging which is usually dispensed from a machine and has no secondary packaging except for the cardboard backing to protect the product from dust during shipment and display at retail locations.
A protective material used in shipping and display that consists of inflated polyethylene bags or ‘bubbles’. Bubble cushioning helps prevent items from being damaged while they are transported, and it also protects them while they are on display. The bubbles tend to be opaque or translucent, so they do not detract from the appearance of the item as much as other forms of packaging.
A type of plastic package (usually blister pack) which opens like a clamshell notebook; it has flexible hinges that allow one side to open up so that the consumer can access its contents before closing it back up again. It is sometimes called.
Steps for packaging design
Packaging design is an art form that’s often overlooked, but it’s one of the first things people notice when they open a box. Whether your product is something you can hold in your hands, or something you order online, how it comes to you has a huge effect on whether you’ll buy it.
The packaging design process can be broken down into 7 steps:
-Research and ideation
-Color and typography selection
-Printing process and materials
-Final wrap up
Information you need to collect for brand packaging design
Product packaging design is one of the most important aspects of a company’s brand identity. It’s what attracts customers and keeps them coming back for more. Your product packaging says a lot about your business, so it needs to be absolutely perfect.
You may think that sounds simple enough to do on your own, but in reality, you need to know there are a lot of factors that go into creating a great package, including:
- The target audience for your product
- The type of product you’re selling
- How much the product cost to produce and distribute
- How much room is available for the design on the package itself
- And many other considerations that you’ll need to take into account as you create your ideal packaging design
Content that needs to go on packaging
The product packaging design process is often overlooked, but it’s an essential part of a successful brand. Packaging design has two main goals: to protect the product and to help customers make purchasing decisions. It should not only reflect how the product is inside the package, but also how it will be used and what it means to the company.
Product packaging design elements include shape, size, materials, color, graphics, text and more. Each element is chosen for a reason—to create brand recognition or to eliminate confusion about how to use the product. Some aspects are more prominent than others. For instance, there may be several different types of packaging for the same product, each with its own unique advantages: one may be more durable while another is less expensive or takes up less storage space. Of course, it’s important to choose packaging that reflects your brand values as well as your target market’s needs.
Tips for packaging design
Packaging design is an art. It’s the last thing you see before you buy a product and the last thing you see after you’ve purchased it. It can make or break a sale, but it should never be distracting. Here are some quick tips to help you make sure your packaging design is as effective as possible.
Never underestimate the power of color:
Icons of products are often painted with only two or three colors, but one of those colors can sometimes be significantly more prominent than the others. That’s because they’re chosen to appear in context with the packaging, so they fit into the overall scheme of things. If you want your product to stand out, think about what color will complement it most.
Consider your audience:
When companies want to target men, they often use a darker, more masculine color scheme and incorporate rugged images that convey strength and virility. If you know who your target market is, try using images which appeal to them specifically—men prefer action shots and women prefer close-ups that accentuate products’ details.
Keep it simple:
It’s important to remember that many people will be looking at your package from a distance or in passing—you can’t rely on being able to read every detail about your product.
Packaging design glossary
Packaging design has a lot of terms, which can be confusing, but they’re all really important to have a grasp on. Here’s the complete glossary, with explanations and examples of each.
The part of the product that will be used as a container for the product, and is not part of the product itself. This can include the exterior and interior packaging, any paperwork or documentation included with the product, and any materials used to protect the product during shipping.
Front Package Panel:
The front of the exterior packaging that often faces consumers when viewing products on retail shelves. Front panels are usually considered an important aspect of branding because their primary purpose is to catch consumer attention and convey certain key information about the product to potential buyers.
Back Package Panel:
The back side of the exterior packaging; also an important aspect in branding and consumer attention because it is often how consumers will see additional information about a product when it is placed behind other products on retail shelves.
The actual item being sold, excluding all packaging components like boxes, cases, protective bags or wraps, etc.