In all honesty, a well-designed and crafted brochure is indeed a worthwhile marketing tool. It can help businesses, brands, and companies alike by conveying the information they need to provide to the clientele.
We are now in the second decade of the 21st century. Digital marketing is the predominant way for most companies to do their best in improving their brands’ visibility. Yet, in such an environment, brochures have a key role to play in promoting a brand.
Those who are desirous of providing clientele a worthwhile experience then they should understand what it takes to make a really beautiful brochure that will provide clients worthwhile information about the unique selling propositions regarding products/services a company has to offer. It can even work in network marketing where it can be given to potential customers easily.
Effectiveness of brochures in marketing
Brochures are no doubt beautiful to look at. They are affordable in terms of distribution and are designed to target a specific market segment. Nowadays a monumental focus is given to digital marketing. Brochures hence stand out for the novelty they have in their essence. Let us now have a look at how effective brochures are in marketing:
They can reach the target audience with ease
Brochures are small booklets. They are instrumental in providing key information about businesses to clientele. They can be distributed easily by hand at numerous events, meetings, and other gatherings.
Physical distribution of brochures can be given to those who marketers believe are their potential customers. It can offer a personal touch which makes a lot of people read it. If they are aware they can understand a bit about the business niche.
Because it is quite targeted, a brochure has the chance in improving the brand’s visibility among the target audience. Moreover, a well-designed brochure is a tangible marketing instrument that can be given to those people marketers meet at events. It hence raises its effectiveness for boosting the brand image.
One of those areas where a brochure can work out quite well as a marketing tool in comparison to a digital strategy is the readability factor. When it is being designed, the designers working on it know how to make it attractive. Working together with content marketers improves its readability.
It takes quite some time to make web content readable, such as responsive web design ae, improving the site’s overall theme along with a host of other factors. Hence, a lot of people won’t need to skim through its content.
Moreover, a brochure’s simple layout should be designed to help readers find the needed information about the brand, product/service line, and other key information they need.
Distractions are reduced
Those who have managed to reach their audience successfully via their digital marketing efforts should know a successful engagement still hangs in the balance.
Let’s say, the target audience notices the ad on their devices and simultaneously another notification pops up for any social app. Where will their attention go? This is why bringing attention back to the ad again would be a tough task.
But with brochure design, this is not true. When the potential customer is going through the printed brochure, then potential distractions have a reduced impact. Moreover, when marketers share that with prospective clients, it even helps them meet each other face to face.
This can ensure that any questions about the brand or the portfolio can be answered in real-time. This makes a personalized engagement of a top order, which hence leads to a worthwhile sale or a series of sales made.
Friendly on the budget
Startups and small businesses won’t be able to opt for multi-channel advertising campaigns. It is because of limited resources and a constrained budget. This is why brochures work for them, as they are cost-effective, and an alternative way to promote their brand image.
Brochures remain with clients
A brochure given to a prospective client can remain with them for a long time. It is during this time the same brochure circulates amongst relatives and can be shared with other close people (like neighbors).
This helps improve the brand’s visibility and loyalty. Hence, if they need products/services from that very brand, they can always refer to that brochure and the details provided in it.
Brochures help describe the brand in quite some detail
A lot of digital advertising tools have limitations (especially the number of characters to add). Hence describing a brand online is a bit tough. A Facebook image should only have 25 characters with a description not surpassing 125 characters. PPC ads on both Bing and Google have their limitations too.
But in brochures, there are not many limitations present in brochures. This gives marketers a lot of space in them to describe the brand and portfolio quite nicely.
This helps establish the brand’s authority as well
For small and medium-sized businesses, digital media is quite popular for advertising. Yet when it comes advertising via brochures it sends a message in a subtle manner to a prospective clientele that the brand is a well-established one. A brochure shows that the business is quite resourceful and is ready to invest in potential customers without hesitation.
Brochures promote limited offer promotions quite well
A brochure allows marketers to add in offers as well as coupons that can be torn off. Hence, they can be used for promoting limited-time offers effectively. As prospective clientele can observe and feel these promotions offered to them on brochures, then it can be proven that brochures are more effective in this regard in comparison to offers made on digital mediums.
Durability and tangibility are the essences of brochures
Digital marketing is intangible and this is an issue that marketers face. It limits both interaction and audience exposure. On the contrary, brochures are printed materials that are tangible and last long. This is why it provides a longer exposure period for promoting the brand. It can also be used as reference material, as it can be given to other people by clients.