With over 1 billion active users Instagram has so much power in the world of marketing and its importance in the fashion industry can never be denied. It allows millions of businesses to showcase their products in the best possible and get connected to their potential customers. Instagram is getting more popular day by day and becoming one of the most influential and empowered online marketing tools.
The fashion industry has always been dependent on advertisement and marketing and almost 70% of their products and activities are required to be displayed on social media. This fact makes Instagram a very crucial part of the fashion industry. It is the platform that leads millions of fashion brands and products to achieve their goals daily. It is behind the success stories of a lot of businesses and has successfully conveyed them around the world.
So, it is very important to come up with the right strategy for your business in the fashion industry to utilize this marketing platform in the best possible way. Unless you are living under a rock and you don’t explore what your competitors are doing and how are they making their marks in the fashion industry you are unable to beat the competition. To keep yourself ahead of the pack buy Instagram followers UK.
To get you on the straight and narrow we are here to present the top Instagram marketing tactics for businesses operating in the fashion industry. This article is going to dust off all the uncertainties and confusion from your way giving you a clear and concise strategy on how you can get more followers and how can you turn the visitors into your potential customers.
Build your brand awareness:
This is considered the stepping stone of every marketing strategy. If you have successfully developed your brand identity and also it is exactly symmetrical with your brand’s vision statement it makes your brand voice louder by making your brand message clearer. The next step is to create brand awareness to achieve this milestone you need to work on the following aspects of your brand image:
Craft a consistent brand personality and visual identity and reinforce this everywhere your brand can be heard.
Tell the story of your brand
Create values beyond your products
Communicate updates about the products
Create shareable lifestyle content as it emotionally connects your brand with the end users
Keep on Adding New Content Regularly:
Establishing a consistent content calendar makes it easy for your followers to keep themselves connected with you. While you are creating your content calendar you must keep the following things in your mind:
Your posting must be done at regular intervals
Always use relevant hashtags
Time your posts correctly
Come up with something unique in content that makes you stand out from the crowd.
Prefer content in the form of videos, podcasts, and live sessions
Create influencers marketing campaign:
Influencer marketing is one of the most dominant marketing tools for businesses in the fashion industry and this is the formula behind the overnight success strategy of so many brands. In this era of social media, people are so much obsessed with the lifestyle of celebrities and influencers and they just love to discover which brands they believe in and which products they prefer over others. So, due to this the amount spent on influencer marketing can bring you so much business and followers in return.
Based on the category of your business in the fashion industry there are mainly two types of campaigns that are run to attain the prospects of influencer marketing.
- Sponsored posts:
It is the tactic in which you pay influencers to create content on behalf of your brand, which they share with their fans and followers on Instagram.
- Branded content
In this marketing category, you share posts through your company’s Instagram account, but you feature influencers displaying your products or services in that content.
Use Instagram Stories:
Instagram stories are a great way to share valuable content with your customers. When the deals and insights are shared with them on a regular basis it makes them feel valued. It also develops a strong connection between audiences and your brand. About 58% of Instagram users get more interested in fashion products after watching them on stories. Here are given some tips and tricks to make your Instagram story much more attractive. You can Instagram likes to make your stories more popular and more discoverable by users around the world.
- Take advantage of Fullscreen
- Emphasize your call-to-Action Button on your story
- Add text overlays
- Enhance your story ad with nice music or audio
- Design them by keeping your brand identity in mind
- Make stories that are moving and eye-catching
Use Shoppable features to drive more sales:
Almost 500 million people use Instagram every day and it was only a matter of time before Instagram was brought as an easy way to shop. Instagram shopping allows you to convert all the clicks into sales and therefore this feature is of great importance for brands who are seeking to utilize Instagram as their key sale channel.
To set up your Instagram shop you need to have a business account on Instagram that is connected to your Facebook account as well. After this when you set up your business manager account this enables you to have your shop in commerce manager. You can either do it directly using e-commerce platforms like Shopify or big commerce etc or you can create a catalog manually by uploading the list of your products in to catalog. Once you are done with the pricing information and product descriptions you finally have a complete setup of your online store on Instagram. It helps you to convert your leads into potential customers.
Take the help of a digital agency to drive rapid success:
In the past, a business needed to spend months on its Instagram, and a lot of time was required to get sales. Also, it was a very time taking and cumbersome process to get yourself in front of the right customers. But Digital marketing agencies have solved this problem, if you are doing all right to attract your buyers but you don’t have direct access to those buyers it eventually drains all your energy and hope. Digital marketing agencies are also doing wonders for the brand by enabling them to buy Instagram likes and followers instantly. This not only saves you time and effort but also helps you spread like a wildfire in this competitive market.
Digital Aimz is a reliable digital marketing firm connecting you with thousands of customers instantly. Our competitive pricing helps you achieve your targets in a very short period. We offer a wide range of packages with which you can buy Instagram Followers and likes of your desired quantity.