Manufacturers Focus on Launching Novel Products to Boost Gluten Free Food Industry

Manufacturers-Focus-on-Launching-Novel-Products-to-Boost-Gluten-Free-Food-Industry

North America is expected to dominate the Gluten Free Food Industry share due to the growing inclination toward a healthy diet. The industry in North America was USD 2.72 billion in 2020 and is expected to achieve a high industry share in the coming years. Further, rising awareness regarding celiac disorder from consumers and the availability of a gluten-free diet products are expected to boost the industry development.

In Europe, rising demand for free-from products from Germany, Italy, and the U.K. is expected to boost gluten-free products’ adoption. Furthermore, manufacturers focus on developing innovative foods such as gluten-free pasta to boost sales. These factors may propel the industry development.

In Asia Pacific, rapid digitization and westernization lead to the acceptance of gluten-free food products. Furthermore, the growing artisanal bakery sector is expected to boost industry progress.

Gluten-free food is produced for people suffering from gluten allergies and celiac diseases. The consumption of gluten can be damaging and may lead to intestine swelling. Therefore, the consumption of the product is expected to increase rapidly. Furthermore, rising awareness regarding the health benefits of such products is expected to increase adoption. Moreover, rising demand for functional foods and increasing product innovations may attract sales. These factors are expected to foster industry development in the coming years.

The global Gluten Free Food Industry size was valued at USD 5.25 billion in 2020. The industry is estimated to grow from USD 5.72 billion in 2021 to USD 9.99 billion in 2028, exhibiting a CAGR of 8.29% during the forecast period. The increasing popularity of the product’s benefits, rising demand for functional foods, and increasing product innovations are expected to fuel the industry growth.

This industry is expected to be positively impacted during the COVID-19 pandemic due to consumers’ rising demand for healthy foods. The sudden spike in COVID-19 cases led to the adoption of healthy food products. Rising spending on healthy food products is expected to increase the product demand. Furthermore, the adoption of reduced capacities, part-time shifts, and technologically advanced production techniques may enable companies to recover costs. These factors may propel the industry growth in the coming years.

List of Key Players Profiled in the Research:

The Kraft Heinz Company (Illinois, U.S.), The Hain Celestial Group Inc. (New York, U.S., General Mills Inc. (Minnesota, U.S.), Kellogg’s Company (Michigan, U.S.), Conagra Brands, Inc. (Illinois, U.S.), Barilla G.E.R Fratelli S.P.A (Parma, Italy), Noumi Limited (Australia), Enjoy Life Foods (Mondelez International) (Illinois, U.S.), Alara Wholefoods Ltd. (London, U.K.), Prima Foods Ltd. (South Wales, U.K.) and Others.

Type, Distributional Channel, and Region are Studied

By type, the industry is segmented into baby food, pastas & pizzas, snacks & RTE products, bakery products, and condiments & dressings. As per the distributional channel, it is categorized into superindustrys/hyperindustrys, convenience stores, specialty stores, drugstores & pharmacies, and online retails. Geographically, it is clubbed into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

The rising prevalence of gluten intolerance and celiac diseases is expected to boost the adoption of gluten-free food. As per the information provided by the Clinical Gastroenterology and Hepatology journal, nearly 1.4% global population is detected with celiac disorder. Furthermore, the rising demand for free-from and convenience foods is expected to boost the product adoption. Furthermore, rising reliability on nutritional convenience foods is expected to increase the adoption of the product. Moreover, the rising adoption of flavored food products with nutritional benefits is expected to bolster the Gluten free Food Industry growth.

However, higher product prices and low industry penetration are expected to hinder the industry’s progress.

Manufacturers Focus on Launching Novel Products to Boost Brand Image

Prominent companies operating in the industry devise novel product launches to attract consumers and boost brand image. For example, in June 2021, Ulrick & Short Limited announced fazenda Nutrigel, a gluten-free functional flour, to improve the viscosity and overall texture of gluten-free bakery foods. Through this launch, the company may attract consumers and boost its brand image. Furthermore, the adoption of research and development, expansions, acquisitions, and technologically advanced production techniques boosts the industry player’s position.

Industry Development

  • April 2021- Nestle SA launched gluten-free meals to satisfy consumers’ dietary habits and suit their lifestyles. It launched other protein-rich products such as Cauliflower Crust Chicken Mozzarella Piada, Triple Cheese Macaroni & Cheese Bowl, and Pasta Bolognese Bowl.v

Leave a Reply

Your email address will not be published.